I recently served on a panel on sustainability at the Sterling Rice Group (SRG)’s second annual forum on innovation in Boulder, CO.  I shared some of my research on consumer preferences for different forms of eco-labels, and also talked briefly about GoodGuide.  I was joined on the panel by Ivan Barkhorn, Managing Director of Redstone Strategy Group and Catherine Greener, Co-Founder and Principal of Cleargreen Advisors, who shared some of their perspectives and experiences related to corporate sustainability.

I participated in the rest of the event as well, and very much enjoyed the other speaker’s perspectives on innovation, which came from a wide range of both business and academic backgrounds.  The talk about Galileo and innovation by an astronomy professor was particularly memorable.  SRG is also doing a lot of interesting work itself on understanding the factors that drive consumer demand and society’s evolution, and did a great job of organizing the forum — it was implemented very professionally and creatively.

To learn more about the Forum, visit http://www.bolderinnovation.com/.