In June, I attended the Annual Meeting of the Association for Environmental Studies and Sciences (AESS) at Santa Clara University, which is right outside San Jose, CA. I presented a paper on “Environmental Evaluations of Companies and Products: The Role of Academia,” which built on data from an online survey of over 400 individuals I conducted as part of my dissertation research. Among those surveyed, academic institutions were the most preferred source of information about the product and corporate environmental performance – more preferred than government, non-profit, media, and company sources. And yet my coding of over 245 eco-label and rating initiatives indicate academic institutions are the least likely to be directly involved in the implementation and design of these programs. I analyzed several examples of initiatives that are run by or closely associated with academic institutions, as a means to demonstrate the range of ways academics can be involved in these efforts.
We then discussed why academic researchers have had such limited involvement, whether they should be more involved (without losing their credibility and independence), and ways that might facilitate academics to becoming more engaged with these programs in the future. While there are important pitfalls to avoid in doings, the strong preferences survey participants have for academic involvement suggest that they can very much improve the perceived quality and credibility of existing eco-labels and ratings.
The conference overall was fantastic, and I learned a lot from the diverse sessions that I attended. Strongly recommended conference for people who research environmental issues, and especially those who teach in interdisciplinary environmental studies and sciences programs.